Michael Schoepperl
Journalist und Inhaber von mbp - Agentur
für Kommunikation und Medienberatung
Berlin. You can email me

Der Wert einer Marke

"Produkte, die nicht gekauft werden, bleiben nicht wegen des Internets liegen, sondern weil sie es den Kunden nicht wert sind. (…)

… Denn der Kern der Marke Focus, Nutzwert und eher leichte Themen, geht am Kiosk durchaus – dazu muss man sich nur all die seichten und rein nutzwertorientierten Landzeitschriften anschauen, die in den letzten Jahren von Rekord zu Rekord geeilt sind. Das ist eine Frage des Zeitgeistes, der Zielgruppe und der Lesegewohnheiten, und das Internet kann nichts dafür oder dagegen tun: Es gibt digital jede Menge Pflanzentips, Kochrezepte und Heidewanderungen, auch mit üppigen Bildern und, wenn man will, mit moderner GPS-Unterstützung. Die Konsumenten jedoch wollen die Zeitschrift, ihre Inspiration und ihre Bilderstrecken. Und sie haben offensichtlich Zeit und das nötige Geld, um sich das Magazin als Lebensorientierung für den Garten zu leisten. (…)”

Don Alphonso im FAZ-Blog “Deus ex Machina” über die Krise des Magazin-Journalismus, hier am Beispiel “Focus” - der ganze Text hier.

Es wird permanent geschaut: Was machen die Anderen? Und natürlich wird unheimlich viel abgeschrieben in den Redaktionen. Weil immer weniger Zeit fürs Recherchieren da ist, wird sich anderswo schnell etwas angelesen, werden vorhandene Kontakte genutzt oder Pressemitteilungen unverändert veröffentlicht. So entsteht naturgemäß wenig Neues. Der Verlagsjournalismus agiert zu homogen, zu opportunistisch – was geil klickt, wird recycelt bis nichts mehr klickt. Gegen diese destruktiven Strukturen medialer Einförmigkeit müssen neue Erzählräume gestellt werden. Interessant ist doch: Gegenüber der enormen Unterhaltungs- und Erregungsdichte im Netz nimmt goodold Print gerade unbemerkt den Part einer kleineren Gegenöffentlichkeit ein.

Jasper Fabian Wenzel setzt mit dem Online-Magazin "Weeklys" auf Longform-Journalismus, kritisiert gleichzeitig die “hilflose Hektik” im verlagsgetriebenen Digitalgeschäft.

Das komplette Interview, erschienen bei VOCER, gibt’s hier.

maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.
maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.
maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.
maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.
maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.
maxwellcollins:

PRESS: IN THE FLESH
Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  
Statement
'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 
What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 
As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.

    maxwellcollins:

    PRESS: IN THE FLESH

    Here are some images from my recent series featuring portraits of employees from The Buffalo News printed on top of collages of newspaper.  

    Statement

    'Press: In the Flesh' is portrait series featuring photographs of all the different characters involved in the 24-hour business of print journalism including all the editors, writers and photographers that make a daily newspaper possible. 


    What makes this body of work unique is that the subjects are printed directly on top of the newspaper they contribute to, adding another dimension to the image that not only speaks to the individual, but infuses them with the product they work so hard to produce. 

    As we embark deeper into the digital age, the security of the printed word continues to waiver, which will allow these portraits to act as an artifact in the future of how newspapers were once produced.

    There’s been plenty of talk in media circles about how the “story” needs to be disrupted, so that news can be rendered in a way that makes more sense for a real-time, digital and mobile age — but so far all we have is more listicles and slideshows, or streams of headlines that mimic a wire service. About the only company that is really trying hard to disrupt the idea of a news story from the inside out is Circa.
    Die meisten wollen später entweder die Seite 3 einer großen Zeitung vollschreiben, oder für einen Fernseh- oder Radiosender arbeiten. Interessant finde ich, dass die Schüler diese traditionellen Medien im Alltag selbst kaum nutzen. In ihrem Leben spielen Online-Portale eine viel wichtigere Rolle. Aber dort arbeiten wollen sie nicht so gerne.
    Der Leiter der Deutschen Journalistenschule, Jörg Sadrozinski, im F.A.Z.-Gespräch auf die Frage, mit welchen Ambitionen junge Leute heutzutage an seine Schule kämen. Das ganze Interview gibt’s hier.
    New Magazines: Smith Journal/Australia
“Smith Journal is a quarterly publication for discerning gents (and ladies who like reading about discerning gents). It’s heads-up and hands-on. A friendly guide to all things creative, intriguing, genuine and funny – full of stories, people, adventures, interesting conversations and gentlemanly style. (…)  At a time when everything seems like it’s speeding up, Smith is a call to slow down. It’s about remembering, reviving and revamping forgotten traditions, skills and technologies. (…)” 
In Volume One (r. / early 2012) the “cover story salutes typewriters and the men who loved them, harking back to an era when gentlemen wrote in full words, without emoticons”.

Volume Four is on sale now; Smith Journal on Facebook …

    New Magazines: Smith Journal/Australia

    Smith Journal is a quarterly publication for discerning gents (and ladies who like reading about discerning gents). It’s heads-up and hands-on. A friendly guide to all things creative, intriguing, genuine and funny – full of stories, people, adventures, interesting conversations and gentlemanly style. (…)  At a time when everything seems like it’s speeding up, Smith is a call to slow down. It’s about remembering, reviving and revamping forgotten traditions, skills and technologies. (…)” 

    In Volume One (r. / early 2012) the “cover story salutes typewriters and the men who loved them, harking back to an era when gentlemen wrote in full words, without emoticons”.


    Volume Four is on sale now; Smith Journal on Facebook

    futurejournalismproject:

Making a Smart Newspaper
Researchers at the University of Central Lancashire have created a prototype of the world’s first newspaper that plays audio. Called Interactive Newsprint, the prototype is set to improve over the next few months as they test it on readers.
Here’s UCLan:

The platform is capable of capacitive touch interactions, which means that by touching various parts of the page, readers can activate content ranging from audio reports, web polls or advertising – all contained within the paper itself.
But the developments in printed electronics do not stop there. Digital devices and microphones, buttons, sliders, colour changing fibres, LED text displays and mobile communication can all be used in an interactive newspaper. Existing forms of local journalism and content are being used as part of the project to develop a range of interactive paper documents. 

They’re also working directly with the community, involving readers in the development of their prototypes. Paul Egglestone, the project lead at UCLan, had this to say:

Through these workshops we are looking at how communities would develop this technology rather than how boffins in a laboratory would develop it. That’s such a strong element of what we’re doing.  Being able to place the paper in the middle of the internet opens up a whole new ball park in the ways we can both tell stories, but also how we can collect data. Who’s holding the paper, who’s touching it, how are they interacting is part and parcel of the kind of stuff this project will explore.

H/T: journalism.co.uk

    futurejournalismproject:

    Making a Smart Newspaper

    Researchers at the University of Central Lancashire have created a prototype of the world’s first newspaper that plays audio. Called Interactive Newsprint, the prototype is set to improve over the next few months as they test it on readers.

    Here’s UCLan:

    The platform is capable of capacitive touch interactions, which means that by touching various parts of the page, readers can activate content ranging from audio reports, web polls or advertising – all contained within the paper itself.

    But the developments in printed electronics do not stop there. Digital devices and microphones, buttons, sliders, colour changing fibres, LED text displays and mobile communication can all be used in an interactive newspaper. Existing forms of local journalism and content are being used as part of the project to develop a range of interactive paper documents. 

    They’re also working directly with the community, involving readers in the development of their prototypes. Paul Egglestone, the project lead at UCLan, had this to say:

    Through these workshops we are looking at how communities would develop this technology rather than how boffins in a laboratory would develop it. That’s such a strong element of what we’re doing.  Being able to place the paper in the middle of the internet opens up a whole new ball park in the ways we can both tell stories, but also how we can collect data. Who’s holding the paper, who’s touching it, how are they interacting is part and parcel of the kind of stuff this project will explore.

    H/T: journalism.co.uk

    Work:
Vier Reisereportagen aus den letzten Wochen: Im Land der 1000 Seen an der Müritz, in der Sächsischen Schweiz, im Land der Schlösser und Burgen im Fläming und beim Fliegenfischen im Bodetal in Sachsen-Anhalt. 

Alle Produktionen ©  mbp & Michael Handelmann (Fotos); Serie "Ein Wochenende in . . " für Burda Media/SUPERillu (2012, Folgen 9 - 12) Work:
Vier Reisereportagen aus den letzten Wochen: Im Land der 1000 Seen an der Müritz, in der Sächsischen Schweiz, im Land der Schlösser und Burgen im Fläming und beim Fliegenfischen im Bodetal in Sachsen-Anhalt. 

Alle Produktionen ©  mbp & Michael Handelmann (Fotos); Serie "Ein Wochenende in . . " für Burda Media/SUPERillu (2012, Folgen 9 - 12) Work:
Vier Reisereportagen aus den letzten Wochen: Im Land der 1000 Seen an der Müritz, in der Sächsischen Schweiz, im Land der Schlösser und Burgen im Fläming und beim Fliegenfischen im Bodetal in Sachsen-Anhalt. 

Alle Produktionen ©  mbp & Michael Handelmann (Fotos); Serie "Ein Wochenende in . . " für Burda Media/SUPERillu (2012, Folgen 9 - 12) Work:
Vier Reisereportagen aus den letzten Wochen: Im Land der 1000 Seen an der Müritz, in der Sächsischen Schweiz, im Land der Schlösser und Burgen im Fläming und beim Fliegenfischen im Bodetal in Sachsen-Anhalt. 

Alle Produktionen ©  mbp & Michael Handelmann (Fotos); Serie "Ein Wochenende in . . " für Burda Media/SUPERillu (2012, Folgen 9 - 12)

      Work:

      Vier Reisereportagen aus den letzten Wochen: Im Land der 1000 Seen an der Müritz, in der Sächsischen Schweiz, im Land der Schlösser und Burgen im Fläming und beim Fliegenfischen im Bodetal in Sachsen-Anhalt. 

      Alle Produktionen ©  mbpMichael Handelmann (Fotos); Serie "Ein Wochenende in . . " für Burda Media/SUPERillu (2012, Folgen 9 - 12)